![]() We feel that people who are buying a Porsche, it's not just a car, it really is a community, and we wanted to represent that.” ![]() What we're doing is we're immersing them in the brand before they even get into the car to test drive. “Normally someone buys a car, and then falls in love and immerses themselves in the brand. “We’ve kind of flipped the retail process upside down,” said Boeckmann. Those Porsche fans actually get their first look of the Wunderground from above, as a glass floor in the showroom previews the rarities below. The team in Santa Clarita went about installing a full-service restaurant, serving a chef-driven American and German menu, and what it has named the Porsche Wunderground, an exhibition space in its basement featuring a revolving number of historic Porsche sports cars for customers to appreciate firsthand. Here’s this incredible brand that needs no introduction, but following in our typical Galpin way we thought, how do we take this and make it unique.” “We were blessed to be able to take on the Porsche brand. ![]() “Everything we do, we look at how we can make this fun, how can we make this a real destination and truly an experience customers won’t get anywhere else,” said Beau Boeckmann, Galpin Motors President and COO. Here’s this incredible brand that needs no introduction, but following in our typical Galpin way we thought, how do we take this and make it unique.īeau Boeckmann, Galpin Motors President and COO Porsche Santa Clarita, which recently celebrated its grand opening, showcases a level of customer experience befitting the German marque. Travel about an hour north of the Porsche Experience Center Los Angeles and you’ll find another immaculate illustration of Porsche passion on display.
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